PROMOTIONAL MERCHANDISING
All of our lives we have seen a lot of products that display a particular brand name or tagline of a brand. Be it a small pen, a table calendar, a notebook or sometimes even a clock. All these products are created by the brand to promote themselves or to grow themselves.The process of creating a customized product for brand or business promotion is called as promotional merchandizing.
But why is promotional merchandizing so essential? And in the age of social media promotion why does physical promotion still hold an upper hand?
As per research by BPMA (British Promotional Merchandise Association) over 75% of consumers receiving an item from a brand they trust will prompt future purchases and importantly 80% are more like to make recommendations to others about your brand or service! Promotional merchandise also cements more engaged brand behaviours when these noticeable touches are employed.
PROMOTIONAL MERCHANDISING
All of our lives we have seen a lot of products that display a particular brand name or tagline of a brand. Be it a small pen, a table calendar, a notebook or sometimes even a clock. All these products are created by the brand to promote themselves or to grow themselves.The process of creating a customized product for brand or business promotion is called as promotional merchandizing.
But why is promotional merchandizing so essential? And in the age of social media promotion why does physical promotion still hold an upper hand?
As per research by BPMA (British Promotional Merchandise Association) over 75% of consumers receiving an item from a brand they trust will prompt future purchases and importantly 80% are more like to make recommendations to others about your brand or service! Promotional merchandise also cements more engaged brand behaviours when these noticeable touches are employed.